In the 1960s, Adamant Namiki created carbide watch cases made from tungsten carbide. Half a century later, our company introduced ceramic watches made of fine ceramics, which has gained attention as the next generation hard material for use in watch bands and cases. Black and white watch case + band sets of impressive zirconia material have been adopted by European luxury fashion brands. In comparison to stainless steel, fine ceramics are harder and more light weight, and are also hypoallergenic, reducing the chance of irritation to the skin.
Also, cases and bands made of titanium carbide - a metallic fine ceramic - and polished by Adamant Namiki's cultivated technology exactly replicate the everlasting radiance unique to scratchproof carbide watch cases, and retain that radiance for life.